Client:
Pets + People (Formally Fetch for Pets)
Pets + People (Formally Fetch for Pets)
Project:
Arm & Hammer Dog Treats Packaging System
Arm & Hammer Dog Treats Packaging System
Overview:
Developed a scalable packaging system for Arm & Hammer pet treats, translating the brand’s strong retail identity into clear, shelf-ready packaging across multiple SKUs and product variations.
Developed a scalable packaging system for Arm & Hammer pet treats, translating the brand’s strong retail identity into clear, shelf-ready packaging across multiple SKUs and product variations.
Execution:
Designed packaging with strong hierarchy, bold color-blocking, and structured layouts to improve readability, consistency, and shelf recognition across the product line. Built flexible systems for flavor differentiation and SKU expansion while maintaining core brand equity. Developed dielines, mockups, and production-ready files, ensuring accuracy across print, color, and material specifications.
Designed packaging with strong hierarchy, bold color-blocking, and structured layouts to improve readability, consistency, and shelf recognition across the product line. Built flexible systems for flavor differentiation and SKU expansion while maintaining core brand equity. Developed dielines, mockups, and production-ready files, ensuring accuracy across print, color, and material specifications.
Impact:
Delivered a cohesive packaging system that strengthened shelf presence, improved product clarity, and supported efficient rollout of new SKUs across retail environments.
Delivered a cohesive packaging system that strengthened shelf presence, improved product clarity, and supported efficient rollout of new SKUs across retail environments.
Role:
Led packaging design from concept through production, including system development, layout refinement, dielines, mockups, and final production artwork. Collaborated with marketing, production, and vendors to ensure manufacturability, brand consistency, and on-time execution.
Led packaging design from concept through production, including system development, layout refinement, dielines, mockups, and final production artwork. Collaborated with marketing, production, and vendors to ensure manufacturability, brand consistency, and on-time execution.
