Client:
Pets + People (Formally Fetch for Pets
Pets + People (Formally Fetch for Pets
Project:
Kingsford BBQ & Grilling Packaging System
Overview:
Developed bold, retail-driven packaging for Kingsford pet products, translating the brand’s strong visual identity into impactful packaging systems designed to stand out on shelf across multiple SKUs and formats.
Developed bold, retail-driven packaging for Kingsford pet products, translating the brand’s strong visual identity into impactful packaging systems designed to stand out on shelf across multiple SKUs and formats.
Execution:
Applied bold color blocking, strong typography, and structured layouts aligned with Kingsford brand guidelines to create clear product differentiation and immediate shelf recognition. Built scalable packaging systems across the product line while maintaining consistency and visual impact. Created mockups and presentation materials for internal reviews and stakeholder presentations, collaborating closely with the Creative Director to refine design direction and execution. Developed production-ready artwork and packaging files with a strong focus on print accuracy and manufacturability.
Applied bold color blocking, strong typography, and structured layouts aligned with Kingsford brand guidelines to create clear product differentiation and immediate shelf recognition. Built scalable packaging systems across the product line while maintaining consistency and visual impact. Created mockups and presentation materials for internal reviews and stakeholder presentations, collaborating closely with the Creative Director to refine design direction and execution. Developed production-ready artwork and packaging files with a strong focus on print accuracy and manufacturability.
Impact:
Delivered cohesive packaging solutions that strengthened shelf presence, improved brand consistency, and enhanced product visibility within competitive retail environments. Supported efficient rollout of new SKUs through scalable systems and streamlined production execution.
Delivered cohesive packaging solutions that strengthened shelf presence, improved brand consistency, and enhanced product visibility within competitive retail environments. Supported efficient rollout of new SKUs through scalable systems and streamlined production execution.
Role:
Led packaging design execution from concept through production, including visual system development, mockups, production files, and packaging refinements. Partnered with creative leadership, production teams, and vendors to ensure accurate execution and alignment with brand standards.
Led packaging design execution from concept through production, including visual system development, mockups, production files, and packaging refinements. Partnered with creative leadership, production teams, and vendors to ensure accurate execution and alignment with brand standards.
